Grow your company with a fractional Chief Marketing Officer
With proven track records in dozens of industries, our Fractional CMOs will craft you a custom marketing strategy and lead your team to execute.
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Why is a Salt Foundry CMO right for you?
| Salt Foundry Fractional CMO | Independent Fractional CMO | Marketing Agency | |
|---|---|---|---|
| Supports your marketing needs | X | X | X |
| Deep expertise in marketing tactics | X | X | X |
| Leads your marketing team | X | X | |
| Responsible for your marketing KPIs |
X | X | |
| Access to a team of CMOs | X | ||
| Proven strategic frameworks | X |
What is a Fractional CMO?
A Fractional CMO is a part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are, what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
That’s what Salt Foundry CMOs do for companies across dozens of industries. We’d love to hear what your goals are and help you reach them with marketing that gets results.
What does a Fractional CMO do?
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Create your marketing strategy
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Refine your messaging and positioning
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Create systems for your team to follow
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Map out your customer journey
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Hire marketing employees and consultants
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Manage KPIs that move your business
Your Industry, Our Expertise
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Amanda Berlin
20+ Years Experience
Financial Services, Outsourced HR, Continuing Ed
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Romy Kilo
15+ Years Experience
Retail, Premium Consumer Beauty & Food Brands
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Jonathan Lo
15+ Years Experience
eCommerce, Home, Apparel, Startups, Nonprofit
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Lisa Perry
20+ Years Experience
Food & Beverage, Education, Health & Wellness
What it’s like working with our CMOs
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"Lisa's ability to develop and execute integrated marketing campaigns across our diverse portfolio was truly impressive. She has a unique ability to identify market opportunities and translate them into actionable strategies that drive growth."New List Item
Eva Davis, The Coca-Cola Company
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"Amanda is extremely smart, focused, both highly professional yet with a personal approach that increases speed of trust in your working relationship with her. She delivers on time and follows through. She is a great listener which allows her to gain a deeper understanding into your organization."
Don O., Mental Health Practice Owner
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"Romy led our online channel with exceptional skill, growing e-commerce significantly and showcasing strong leadership that built a high-performing team."
Nurtaç Afridi, CEO, Godiva Chocolatier
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"Jonathan Lo is an exceptional marketing executive. He knows how to analyze data and make smart decisions. He presents marketing ideas plans in a well-thought-out manner, without jargon or ego."
Jonathan Johnson, Former CEO of Overstock and Bed Bath & Beyond
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"Romy is a marketing leader who combines strategic vision with operational detail, aligning supply chain and demand seamlessly while driving team success."
Rafaela Bartholomeu-Peslerbe, Chief Operations Officer, L’Occitane
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“Jonathan brings a rare and important blend of skills to any role or project. He is highly strategic, but he is also highly disciplined in the details of getting things done. His ability to toggle between the big picture and the details is a rare and valued skill.”
Tyler England, Head of Global Insights at TransUnion
Case Studies
Click or tap to expand.
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Developing a tiered water portfolio strategy, positioning brands in premium (Evian) and mid (Dasani) segments, Lisa Perry secured distribution for both brands, attained category captainship, and increased profitability.
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By revamping digital operations and streamlining Amazon and wholesale strategies, Romy Kilo drove a 73% increase in e-commerce revenue for Godiva, despite global supply chain disruptions and industry-wide challenges.
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Developing an actionable customer strategy through jobs-to-be-done ethnographies, customer surveys, focus groups, and data analytics, Jonathan Lo helped an eCommerce furniture business Overstock.com outpace competitive set growth by over 10% in the early 2020s.
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Developing and executing a strategic relationship marketing approach, Amanda Berlin helped a new Fractional CFO firm grow from launch to seven figures within two years through targeted content and partnership strategies.
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Utilizing randomized control trial testing of creative and targeting tactics, Jonathan Lo helped an eCommerce company achieve 5X incremental return-on-ad-spend (ROAS) at profitable margin rates on $50 million in advertising spend.
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Through an integrated marketing campaign strategy, Lisa Perry increased base volume by 15%, achieved 12 consecutive months of growth, and reclaimed #1 market share for iconic brand Orville Redenbacher.
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Revitalizing a high-ticket training school's stalled enrollment through personalized outreach and strategic partnerships, Amanda Berlin increased enrollment from 1 to 14 clients in just six weeks.
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Through a data-driven marketing strategy, Romy Kilo increased new customer acquisition by 9% year-over-year for L’Occitane North America, reversing a four-year decline by aligning cross-channel campaigns and optimizing high-converting product offers.