Marketing that gets results.
Why Salt Foundry?
Because great marketing, like salt, enhances what you already have.
The SALT Marketing Framework
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Segment your audience.
Great marketing always starts with the customer. What problem do they need solved? Clearly defining and understanding your target customer and their goals is the foundation of success.
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Align your offer.
Once you know who your customer is and what they want, why can your company uniquely provide the best solution for them? Your offer’s value proposition is the overlap of their need with your product.
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Launch compelling campaigns.
With your value proposition defined, it's time to launch marketing campaigns with excellent creative that moves your target customer toward conversion.
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Track your performance.
After a campaign launches, track your results with predetermined Key Performance Indicators (KPIs). Then, run tests to improve performance over time.
Strategic tools will enable your success
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OKRs and KPI Dashboards
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Customer Segmentation
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Marketing Systems Map
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Team Skills & Growth Matrices
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Market Analysis
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Competitive Audits
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Prioritization Matrices
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MECE Problem Solving Framework
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Ten Types of Innovation Framework