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Services

Fractional CMO Engagement

By spending approximately ten hours a week inside your organization, a Salt Foundry CMO will:

  • Translate the CEO & the Board’s vision into KPIs, objectives, and marketing campaigns

  • Define key talent needs, and assist in finding, interviewing, and managing qualified talent to implement the marketing strategy

  • Take the responsibility of marketing management off the CEO’s shoulders, while regularly reporting on all progress

  • Develop a testing and learning agenda to continually innovate and improve marketing effectiveness

Great for companies:

  • …with an annual revenue of at least $2 million

  • …looking for a consistent leader at a fraction of the cost of a full time CMO that specializes in growing eCommerce businesses

One-Time Strategy Engagement

By utilizing a thorough marketing audit and spending half a day with your organization, a Salt Foundry CMO will deliver a One-Time Strategy, which involves:

  • Deep diving into your marketing strategy and providing clear direction on what needs to be improved to reach your goals

  • Running a 4-hour Strategy Session for your team using proven problem-solving and marketing frameworks to focus your strategy

  • Delivering a prioritized marketing campaign list with KPI targets for the next 1-6 months

Great for companies:

  • …with an annual revenue of at least $1 million

  • …with a strong marketing team that is in need of a fresh and accurate strategy

  • …in need of an audit of their current marketing campaigns and systems, and a clear direction of where to focus moving forward

Advisory Engagement

After a Fractional CMO or a One-Time Strategy Engagement, a Salt Foundry CMO can continue to guide your team as an advisor. This includes:

  • Spending approximately four to eight hours per month advising leadership and aligning the marketing team

  • Marketing campaign and creative reviews

  • Unlimited email correspondence

Great for companies:

  • …who just completed 90 days with a full Fractional CMO engagement or just completed a One-Time Strategy session

  • …in need of a marketing leader to keep the team on track and adjust priorities as campaigns launch

  • …who want to grow long term with the least financial risk

Your company could have a Fractional CMO.