Lisa Perry
Fractional Chief Marketing Officer
Hi, I’m Lisa Perry – a Fractional Chief Marketing Officer.
With extensive global marketing experience, I've worked with Fortune 100 companies and startups, driving scalable growth and delivering double-digit results. I specialize in brand development, product innovation, marketing strategy, and building high-performance teams.
As a Fractional CMO, I partner with health and wellness companies to accelerate growth through tailored, efficient strategies that position brands for success. My expertise has helped businesses avoid costly inefficiencies while achieving transformative results.
I’ve worked with iconic brands like Coca-Cola, Dasani, Powerade, and Orville Redenbacher, as well as emerging companies in the health & wellness, nutritional and cannabis sectors. Highlights include reviving Orville Redenbacher to the #1 market position with 15% growth, helping a nutritional supplement company grow by 30%, attracting major CPG investors, developing a water portfolio strategy for The Coca-Cola Company that increased profitability, and driving triple-digit growth for a cannabis company that led to acquisition.
My proven track record speaks for itself—delivering tailored strategies to achieve measurable, sustainable growth.
What it’s like working with me
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"Lisa's ability to develop and execute integrated marketing campaigns across our diverse portfolio was truly impressive. She has a unique ability to identify market opportunities and translate them into actionable strategies that drive growth."
Eva Davis, The Coca-Cola Company
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"Lisa is a strong leader with experience formulating strategic brand direction. She helped build strategies that amplified the Origin House brand portfolios. She has a wealth of knowledge in new product extensions, CPG, and has a passion for helping her team succeed."
Will McMahon, Origin House
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"I highly recommend Lisa Perry to any prospective client who is seeking to advance their c-suite communications, modernize marketing and communications strategies, execute plan tactics, manage a small or large-scale division, and seamlessly work across departments."
Terri Carbaugh, UMass Global
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"In all my years as an educator and leader, I have never enjoyed the opportunity to work with any individual as much as I’ve had than with Lisa Perry. I have personally witnessed people tell her how appreciative they were for her extraordinary marketing efforts and how much they credit her for their program’s successes. Lisa is truly a gifted individual."
Alan Enomoto, UMass Global
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"Lisa is an enthusiastic leader with a brilliant mind and engaging presence! Her broad-minded approach, exceptional expertise in the CPG space, and unrelenting ingenuity has won her much praise and admiration."
Swan Lee, Origin House
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"Lisa is an exceptional business leader, driving the hydration business at The Coca-Cola Company. She has the ability to drive the national brand strategy and then transfer that into manageable and actionable business plans effectively understanding the consumer behavior and market dynamics for executional success at the marketplace level."
Michael Cruz, The Coca-Cola Company
Case Studies
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Developing a tiered water portfolio strategy, positioning brands in premium (Evian) and mid (Dasani) segments, I secured distribution for both brands, attained category captainship, and increased profitability.
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Identifying areas for improvement, focusing on target audience, and refining brand positioning, I develop key brand strategies to increase engagement and visibility, resulting in a 30% sales increase and securing additional funding from a major CPG investor.
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Implementing a multi-channel marketing approach by refreshing the brand identity, launching a new product line, creating a content marketing strategy, merchandising improvements and incentive programs, I helped Origin House be acquired for $850M by Cresco Labs.
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Through an integrated marketing campaign strategy, I increased base volume by 15%, achieved 12 consecutive months of growth, and reclaimed #1 market share for iconic brand Orville Redenbacher.
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By refining branding and audience targeting, updating messaging, developing creative content, implementing a SEO strategy, and leading digital advertising campaigns, I drove week-over-week increases in patient acquisitions for digital health company Avio Health.
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Developing a transformational action plan, including a new brand strategy, refined target audience, updated positioning, and revamped messaging, I launched a new ad campaign that resulted in a 70% increase in brand awareness, a 57% increase in inquiries, and significant improvements in conversion rates for UMass Global.