Romy Kilo
Fractional Chief Marketing Officer
Hi, I’m Romy Kilo – a Fractional Chief Marketing Officer.
With 15 years of experience leading e-commerce and marketing for global consumer brands such as L’Occitane and Godiva Chocolatier, I have consistently delivered transformational results. From managing P&Ls of up to $88M to driving a 73% e-commerce revenue growth amidst global supply chain challenges, I bring a proven track record of scaling operations profitably. My expertise lies in customer acquisition, omnichannel strategy, and optimizing digital marketing investments to boost conversion rates and build customer loyalty.
Now, I use this experience to help growth-stage consumer brands thrive. I partner with Founders and CEOs to align their marketing, e-commerce, and financial goals for sustainable growth, providing tailored strategies that increase efficiency and profitability.
Alongside hands-on experience in e-commerce leadership and omnichannel retail, I bring a data-driven, results-oriented approach to every engagement. My fractional model enables brands to access strategic guidance and operational execution without the overhead of a full-time executive, delivering impactful growth precisely when it’s needed.
What it’s like working with me
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"Romy made a significant impact on L'Occitane North America's e-commerce and digital marketing, driving measurable growth."
Nancy Ferriman, Vice President Commercial, L'Occitane North America
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"Romy’s curiosity and discipline were evident as she navigated the complexities of Firmenich’s B2B2C market, delivering a robust business plan with impressive strategic focus."
Vito Pollina, General Manager, dsm-firmenich
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"During her time at Godiva, Romy excelled in leading teams through uncertainty, introducing new KPIs, and delivering data-driven decisions that transformed operations."
Caroline Le Roch, President for the Americas, Godiva Chocolatier
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"Romy’s leadership at L’Occitane was exceptional, combining analytical excellence with emotional intelligence to deliver growth and foster authentic customer connections."
Christina Polychroni, PhD, CHRO, L’Occitane
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"Romy is a marketing leader who combines strategic vision with operational detail, aligning supply chain and demand seamlessly while driving team success."
Rafaela Bartholomeu-Peslerbe, Chief Operations Officer, L’Occitane
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"Romy led our online channel with exceptional skill, growing e-commerce significantly and showcasing strong leadership that built a high-performing team."
Nurtaç Afridi, CEO, Godiva Chocolatier
Case Studies
Click or tap to expand.
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By driving a strong D2C strategy and optimizing Amazon and wholesale partnerships, I grew the brand's market share in the e-commerce premium chocolate industry to 13.8%, nearly 10 points higher than its 4.2% share in brick-and-mortar multi-outlet channels, solidifying leadership in digital.
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Through a data-driven marketing strategy, I increased new customer acquisition by 9% year-over-year for L’Occitane North America, reversing a four-year decline by aligning cross-channel campaigns and optimizing high-converting product offers.
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By revamping digital operations and streamlining Amazon and wholesale strategies, I drove a 73% increase in e-commerce revenue for Godiva, despite global supply chain disruptions and industry-wide challenges.
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Using dynamic geo-targeting and competitor conquesting, I executed a drive-to-store initiative that generated over 40,000 qualified visits to L’Occitane physical locations, increasing revenue per visit by 14%.
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By shifting focus from high-priced outerwear to lower-priced giftable items and optimizing daily paid media strategies across search, social, and affiliates, I reversed a consistent -31% revenue trend, achieving flat to low single-digit growth during the peak Black Friday and holiday seasons.
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Through a 360° approach—monitoring marketing spend, refining promotional planning, improving operational execution, and renegotiating contracts—I improved e-commerce margins by 3 points year-over-year, achieving the brand’s most profitable year for the channel.