Amanda Berlin
Fractional Chief Marketing Officer
Hi, I’m Amanda Berlin – a Fractional Chief Marketing Officer.
I have over 20 years of experience, including 12 years leading marketing and PR campaigns at NYC agencies and more than a decade guiding B2B service-based businesses to breakthrough growth. I've managed marketing strategies that have consistently delivered 6- and 7-figure revenue gains for professional service firms, helping them transform from referral-dependent to marketing-driven businesses.
I apply my experience to help B2B service-based businesses, particularly agency owners and professional firms, achieve sustainable growth and break through revenue plateaus.
My expertise has been recognized by leading business publications including Forbes, Nasdaq, Entrepreneur, Inc., and Mashable. I'm a sought-after speaker at industry conferences such as Plaid St, FinCon, Mediavine, and Spark Collective, where I’ve shared insights on marketing strategy and business development. My proven approach has helped clients achieve remarkable results, including launching a fractional CFO agency to $500,000 in first-year revenue, rescuing a training company's stalled enrollment to add $250,000 in quarterly revenue, and guiding an InsureTech non-profit to award-winning status as a 5-star technology provider.
What it’s like working with me
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"Our training program was at a critical point - we had to cancel sessions due to low enrollment, and our existing database wasn't generating results. Amanda completely revitalized our approach. Through her personalized outreach strategy and partnership events, we enrolled 19 new clients in just six weeks, generating $228,000 in revenue. More importantly, we now have a repeatable system for consistent enrollment."
Sales Director, High-Ticket Training School
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"Through [Amanda’s] guidance, we generated $500,000 in our first year and are on track for seven figures in year two. The best part? We've been profitable almost from the start because every marketing move was strategic, not scattered."
Founder, Fractional CFO Agency
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"Amanda transformed how we think about marketing operations. Our sales leader was overwhelmed trying to handle marketing tasks, and our systems weren't integrated. Within one quarter of implementing Amanda's strategies, we hit all our marketing KPIs, and our sales team could focus solely on closing deals. She didn't just fix our marketing - she helped us build a sustainable system for growth."
CEO, Outsourced HR Firm
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"Amanda is extremely smart, focused, both highly professional yet with a personal approach that increases speed of trust in your working relationship with her. She delivers on time and follows through. She is a great listener which allows her to gain a deeper understanding into your organization."
Don O., Mental Health Practice Owner
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"Consistently leveraging the strategies Amanda helped us employ, we've grown revenue every month, established strategic collaborations, and developed messaging that resonates with our target market. Anyone who's looking for a partner not only to uncover, refine, and amplify their business but someone who also seriously CARES for their clients and their businesses will benefit from working with Amanda."
Meredith M., Operations Agency Founder
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"Working with Amanda fundamentally changed our visibility strategy. I went from giving just one talk in 2018 to seven speaking engagements in the first quarter of 2019 alone. Even better, I was invited to keynote multiple conferences, reaching over 1,600 attendees. Amanda helped me see myself not just as a practitioner, but as a true thought leader in my field."
Pediatric Behavioral Health Practice Owner and Tech Founder
Case Studies
Click or tap to expand.
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Developing and executing a strategic relationship marketing approach, I helped a new Fractional CFO firm grow from launch to seven figures within two years through targeted content and partnership strategies.
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Revitalizing a high-ticket training school's stalled enrollment through personalized outreach and strategic partnerships, I increased enrollment from 1 to 14 clients in just six weeks.
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Creating and implementing a strategic partnership program for a service-based business, I delivered their best first quarter ever with 4X revenue growth.
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Developing a visibility strategy for a healthcare professional, I grew their speaking appearances from one talk in 2018 to seven talks in Q1 2019, plus secured multiple conference keynotes reaching 1,600+ attendees.
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Streamlining the team and aligning marketing operations, I helped launch an InsureTech non-profit from concept to execution, resulting in the platform earning a 5-star rating from Insurance Business America, and the founder securing over a dozen podcast interviews.
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Restructuring marketing operations, centralizing leadership, and creating integrated systems, I enabled a HR firm to hit all marketing KPIs within one quarter while freeing up sales resources.